Consulting Services from Electric Funnel

The Electric Funnel consulting approach follows a metrics driven method for assessing the current situation, helping to identify important gaps or process faults, and assisting in the solution design, and where needed in the solution implementation.  

Strategic Marketing Assessment

• Product Strategy Assessment
• Positioning Assessment
• Objective Competitive and Comparative Assessment 
• Corporate PR and Analyst Communication Strategy Assessment

Funnel Metrics Assessment - identify and solve problems in: 

• Demand Generation Process Review
• Lead Hand-off Process Review
• Sales Process Productivity
• Forecast Accuracy, Visibility and Communication

Infrastructure Assessment - assure optimal deployment of:

• Marketing Automation System (MAS)
• CRM - Process and Sales Force Automation
• Integration with MAS
• Forecasting, Dashboards and Analytics
• Performance Assessment and Compensation Management

Sales Enablement - Evaluate field performance on:  

• Presentations
• Proposal and Quotation Development
• Demonstrations and Proofs of Concept
• Business Process Assessments and ROI Calculators

Sales Compensation Consulting - Development, review and implementation of sales compensation plans for:

• Variable Compensation
• SaaS Compensation Models
• Territory Planning
• Integration with Business Models and Financial Plans

Assessment services yield a complete and confidential report to senior management for all areas surveyed, and may also include design and implementation of recommendations and changes.  Using the Electric Funnel Model as a template, and over two decades of experience in technology oriented B to B sales, programs can be designed to address broad go-to-market requirements, or pinpoint specific performance areas for improvement.