The Attract Stage - The goal at this stage is to generate awareness. Get Found!

The Primary tools used at the Attract Stage are:

• Google, Yahoo and  Bing search engines
• Google Ad-Words and sophisticated digital marketing analytics models
• Blogs, Websites; and Social Media Marketing such as Face Book, Twitter, and Linked in Groups
• Marketo marketing automation
• Great Content

The Nurture Stage - Build interest and credibility; make visitors feel your site is a trusted source of information.
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The Primary tools used at the Nurture Stage are:

• Marketo marketing automation
• Content Campaigns
• White Papers
• Webinars and Online Events
• Social Media Marketing such as Face Book, Twitter, and Linked in Groups

The Engage Stage - It’s a funnel for a reason.  There are conversions at each Stage as the serious minded evolve from the Lookey Lous.  Digital Marketing tools are a good start, but conversion performance is critical.

The Primary tools used at the Engage Stage are:

• SalesForce.com Leads
• Marketo Sales Insight
• Sales Development Representatives
• Proper education, training and scripts
• White Papers
• Data Sheets and Product Informaiton
• Webinars and Online Events

The Sales Stage - Don’t just hand off from marketing to sales.  Profile each opportunity to synchronize sales and marketing activity.

The Primary tools used at the Engage Stage are:

• SalesForce.com Leads
• Marketo Sales Insight
• SalesForce.com Opportunities, reports, forecasts and quoting
• Strategic Sales Planning tools such as Impact from Sales Force Systems
• Proper education, training and process
• Data Sheets and Product Information

The Close Stage - is completing the move from prospect to customer and the goal is to make it as EASY as possible for the buyer.
 
The Primary tools used at the Engage Stage are:

• SalesForce.com Opportunities and Accounts, reporting, forecasts and quoting
• EchoSign on-line document verification and signing
• Online Contracts
• Welcome Kits and Win/Loss Reports

 
The Keep Stage - is providing great customer service, keeping in touch, and of course the cross sell and up sell that expands your business relationship and the product value in the eyes of the customers.

The Primary tools used at the Engage Stage are:

• SalesForce.com Opportunities and Accounts, reporting, forecasts and quoting
• EchoSign on-line document verification and signing
• Social CRM and Social media tools such as forums and Self Service Sites
• Customer Satisfaction Score-cards
• User Groups
• Joint Marketing activities